Strong data show what was written here last week, about the diffusion and penetration that soccer has in our country. The reclassification parties had disproportionate to the audience measurement needle. While a party, Chivas vs. Necaxa, generated just over 10 million viewers, among Televisa, TV Azteca, TUDN and Claro Sports, between Santos vs. Pachuca and Monterrey vs. Puebla did not generate more than 600 thousand viewers.
According to data from the Nielsen company, the match played in Torreón reached 220,000 audience members, while the dramatic Monterrey vs Puebla it did not exceed 330 thousand.
Of course, the sponsors of Guadalajara are happy; in addition to reaching the League, after three years of not doing so, their brands were seen nationally with great strength, penetration and make the investment pay off. Not so with those of Monterrey and Santos, who must be concerned about the low penetration that their home games have, because if they were direct elimination, imagine what happens in the regular season, where averages are not reached or 150 thousand viewers .
READ MORE: Chivas vs América will be played with fans, confirmed by the governor of Jalisco
Real games are coming in the Liguilla, not this useless experiment in reclassification; the audiences will be much closer to the parties. Of the quarterfinals, which are made up of eight games, only two will be on restricted television, the first leg of the tie Pachuca vs. Pumas —At the Hidalgo stadium— and the return of León vs. Puebla, at the León stadium. The first, with one of the most popular teams; the other will hardly exceed the numbers from the Monterrey match at the weekend. Obviously, compare them with what America vs. Guadalajara would be absurd.
The viewer has a League on open television almost in its entirety, and with the presence of the four most popular teams in the country, which generate 66% of fans of this sport in Mexico, and that is good news for everyone. In addition, the remote control will once again be the best ally of television democracy, by having in simulcast the Chivas vs. America, so the viewer has the spectacular option of listening to their favorite narrator.
Mexican soccer evolves, invents repechages and knows the importance of television; Therefore, an immediate step should be to seek to have the broadcasting rights in a single exchange and be sold to the highest bidder; I insist, if the same party goes for three or four chains, the better, that way everyone wins.
One of the most popular Liguillas in recent history is expected. They hadn’t been there for nine years Pumas, Chivas, América and Cruz Azul looking for the title in three weeks. So the sponsors will be very satisfied in this damn year, and they should also bid for more windows, more options, more penetration. Mexican soccer is not yet to be privatized, that simple, that easy.
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