Snapchat shares insights into the way Snap users interact with NBA...

Snapchat shares insights into the way Snap users interact with NBA...
Snapchat shares insights into the way Snap users interact with NBA...
Following the LA Lakers’ win at the last NBA Finals, which concluded just a month ago on a schedule disrupted by COVID, the NBA announced this week that the 2020-21 season will begin on December 22nd with the NBA Draft and The pre-season setup will start next week.

And while some players are undoubtedly not particularly happy with the shortened off-season, it means a quick return to live basketball action for fans, which is a welcome distraction for many stuck at home due to the pandemic.

With this in mind, Snapchat has announced that it will improve coverage of the NBA for the coming season and offer brands new ways to launch campaigns and connect with basketball fans in the app.

As for Snapchat:

“Snapchat provides a place for the NBA to connect with fans while providing advertisers with a new sports audience. This is our sixth year of working with the NBA. This season, Snapchat will have 2x more NBA content with shows produced by the NBA. Highlights updated in real time for each game of the season, as well as Snap-curated Our Stories. “

To add more context to the growing NBA discussion on the app, Snapchat has also shared some new insights into how fans interact with NBA and sports content.

If you’re looking to connect with younger sports fans, consider how Snapchat fits into your plans.

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