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Jeddah - Yasmine El Tohamy - RIYADH: The Sustainable Agricultural Rural Development Program, known as Saudi Reef, is showcasing its achievements in developing the rose and aromatic plant sector during the Rose and Aromatic Plants Global Forum in Taif.
The program highlights its efforts to grow this vital sector in line with the Kingdom’s Vision 2030, focusing on food security, rural development, and improved agricultural efficiency, the Saudi Press Agency reported on Tuesday.
Majed Al-Buraikan, Saudi Reef assistant secretary-general for media and communication, emphasized that the program’s participation supports national efforts to empower rose and aromatic plant farmers and promote its initiatives in the field.
He noted that Saudi Reef is a strategic partner in driving sustainable agricultural transformation, particularly in regions like Taif, Jazan, and Asir, known for their rose and aromatic plant production.
Al-Buraikan added that the program supports more than 400 farmers and has achieved a 34 percent rise in rose production over the past four years, reaching 960 million roses annually.
The goal is to reach 2 billion roses annually by 2026, strengthening Saudi Arabia’s position as a leading global rose producer, the SPA reported.
Meanwhile, the National Research and Development Center for Sustainable Agriculture launched an initiative at the forum, distributing 15,000 tissue-cultured seedlings to promote sustainability and boost production.
The forum featured sessions on “Challenges of Taif rose cultivation” and “The future and challenges of medical tourism in the Kingdom.”
Scientific lectures covered topics such as sustainable development in rose use, carbon neutrality in the aromatic journey of the Taif rose, livelihood development for farmers, and the role of AI in enhancing product quality.
Arruddaf Park in Taif opens daily at 4 p.m. for visitors to explore the exhibition and enjoy the rose displays. The forum runs until April 26.
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