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Jeddah - Yasmine El Tohamy - Riyadh: NEOM CARE’s, a collaboration between NEOM, the innovation hub in northwest Saudi Arabia, and CARE’s, a global project founded by chefs Norbert Niederkofler and Paolo Ferretti, recently unveiled its sustainable gastronomy and food security manifesto. The launch occurred at Niederkofler’s new three-Michelin star establishment, Atelier Moessmer, in Bruneck, Italy.
The manifesto aims to create an enduring impact on the future of food in Saudi Arabia. It serves as a framework for sustainable practices in NEOM, the Kingdom, and globally. Focused on fostering food innovation and talent development, the manifesto outlines six key principles: people and leadership, facilities, water and energy, food supply, circular economy, and communications.
The NEOM CARE’s Award complements the manifesto, recognizing and celebrating the next wave of food industry professionals driving innovation and sustainability globally. This international award honors those making a significant positive impact across agriculture, food, and gastronomy.
The Award Council, co-chaired by Niederkofler and Juan Carlos Motamayor, executive director of the NEOM food sector, will define award categories, criteria, and selection methods.
Renowned members include three-star chef Dominque Crenn, ETH Zurich’s Prof. Sacha Menz, marine conservationist Mariasole Bianco, Prof. Rod Wing from King Abdullah University of Science and Technology’s Center for Desert Agriculture, award-winning culinary historian Maricel Presilla, and NEOM Hotel Development’s executive director, Chris Newman.
Motamayor said: “The NEOM CARE’s partnership is ushering in a new era for the global food and gastronomy scene, aligned with NEOM’s commitment to fostering innovation and sustainability. The manifesto will serve as a global guideline for food professionals worldwide, establishing a standard that contributes to the realization of sustainable food security.
“Through the NEOM CARE’s Award, and with the guidance and support of the council members, we aim to instil knowledge and inspire a new generation of culinary talent to implement sustainable practices, driving a lasting positive change in the Kingdom and beyond.”
Niederkofler said: “We are proud to launch the NEOM CARE’s manifesto, inspiring a new generation of talent to adopt sustainability and innovation in their professional careers. The manifesto, alongside the NEOM CARE’s Award, celebrates food professionals from around the world who share our passion and commitment to achieving food security through innovative and sustainable practices.
“We look forward to continuing our collaboration with NEOM as we strive to build a unique culinary identity based on creating healthy dishes from fresh, local, and sustainable produce.”
The NEOM CARE’s partnership strengthens NEOM’s commitment to promoting sustainable practices, fostering innovation, and developing a new generation of culinary talent that prioritizes sustainability to contribute to food security solutions.
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