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Jeddah - Yasmine El Tohamy - RIYADH: More than a dozen renowned international restaurant brands are set to open in Riyadh by the end of the year, including several with establishments in other countries that have earned a coveted Michelin star.
As the tastes of Saudis develop, the Kingdom is increasingly becoming a focus for major dining brands, which are contributing to the development of the tourism and entertainment sectors in the country as well as the national economy. During Riyadh Season celebrations, for example, residents and visitors to the capital have spent more than SR6 billion ($1.6 billion), according to the General Entertainment Authority.
Prince Saud bin Abdulaziz bin Farhan, who chairs the board of directors at Yakoon, a leading company in the hospitality industry, said that 14 international restaurant brands are due open in the capital in December. Five of them have establishments elsewhere in the world that have been awarded a Michelin star, an honor considered by many to represent the pinnacle of fine dining.
The new restaurants in Riyadh will include L’Atelier de Joel Robuchon, La Cantine du Faubourg, Sass Cafe and MusicHall. Renowned in Europe and elsewhere, they are considered to be among the most luxurious and distinguished in the world. In the Kingdom, they will be located in areas such as The Boulevard, Al-Bujairi in Diriyah, and King Abdullah Financial District.
“Bringing these restaurants to the Kingdom is in line with the development we are witnessing in the tourism and entertainment sectors,” Prince Saud told Arab News.
“We expect this category of restaurants in the food and nutrition sector to contribute positively to the tourist’s journey and the entertainment experience of the citizen and resident.”
He said his team’s investment aims reflect the objectives of the Kingdom’s Vision 2030, including the development of the Kingdom as a global tourism destination. Part of this involves the comprehensive development of the entertainment sector and the promotion of a luxurious lifestyle, he added, and as part of its efforts to establish itself as a global destination, Riyadh will continue to enhance its image by embracing fine-dining brands.
“We aim to create an exceptional experience in the tourist’s journey or the experience of the citizen and resident in the food sector in the Kingdom, and bringing international restaurants to Riyadh and other cities of the Kingdom will contribute to enhancing the region’s touristic position,” Prince Saud said.
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