Officially .. 2022 is the year of “Saudi coffee”

The approval of the higher authorities was issued to designate the year 2022 AD as the Year of Saudi Coffee, with the relevant authorities taking the initiative to cooperate and interact with events and initiatives directed at members of society.. This comes at the request of His Highness the Minister of Culture to approve this initiative.The coffee that is prepared in Saudi Arabia is a cultural element indicative of noble values ​​that characterize the Saudi person, such as generosity and hospitality. Over the generations, coffee has been an essential part in any meeting or meeting between members of the Saudi society, and this attendance has its own culture as well, whether in terms of the way coffee is prepared and prepared or in the way it is presented, or in the tools used, which differ from one region to another in an amazing diversity confirms that Coffee is closely related to Saudi identity and culture.

And because coffee in this distinctive Saudi formula bears all this historical, social and cultural depth that is unique in the world, this proposal was made, which is to designate the year 2022 as the “Year of Saudi Coffee.”

The connection of coffee with heritage

The popular shows were present at the side of the Arabic coffee, with the aim of entertaining and entertaining the guests

The customs and traditions of preparing and serving Saudi coffee enabled designers to create multiple artworks

– Coffee inspired artists in various fields of visual arts; This allowed the emergence of a wide area of ​​creativity and innovation

Objectives

– The vision lies in spreading the use of the term “Saudi coffee” initially in the Kingdom, leading to its use at the international level, where coffee becomes a cultural component that represents the noble qualities of Saudi individuals and characterized by Saudi symbols.

Presenting Saudi coffee as a distinctive cultural product in the Kingdom and marketing it locally and globally

– Motivating the actors in the coffee industry in the Kingdom to contribute to the promotion of this title by providing products and supportive activities

– Emphasis on linking coffee and its culture to the Saudi identity, based on the specificity of the Saudi society’s dealings with it and with its distinctive atmosphere of cultivation, preparation and presentation, which is not available in the same way in any other country.

– Shedding light on Khawlani coffee as an authentic Saudi product that confirms the ratio of coffee to Saudi Arabia, and its cultivation, harvest and production reflect a unique Saudi culture

Highlighting the tools, ingredients, and rituals of preparing and serving Saudi coffee.