Circular for restaurants and cafes to adopt the name “Saudi coffee”...


The volume of Saudi spending to buy ready-made coffee exceeds one billion riyals annually


Circular to restaurants and cafes by adopting a name

The Ministry of Commerce has asked all restaurants, cafes and roasters in the Kingdom, to adopt the name “Saudi coffee” instead of “Arabic coffee”, in naming and describing this type of product.

The Federation of Saudi Chambers issued a circular to all concerned parties to adopt the name “Saudi coffee” instead of “Arabic coffee” in the list of products it offers to its customers, and assure them not to use it as a trade name or trademark.

Last year, the Ministry of Culture announced the launch of an initiative and the designation of 2022 as the “Year of Saudi Coffee.” The ministry has allocated an electronic platform for it, including a description of the initiative and its objectives, and guidelines for using the visual identity.

According to a report issued by the Saudi Press Agency “SPA” in December 2021; The volume of Saudi spending on the purchase of ready-made coffee is estimated at more than one billion riyals ($266 million); Meanwhile, the government is making efforts to turn 13 provinces in the country into a source of coffee production.

The Kingdom is ranked among the most coffee consuming countries in the world; The high rate of per capita consumption of coffee in Saudi Arabia.


Circular to restaurants and cafes by adopting a name


Saudi coffee
Arabic coffee
Circular for restaurants and cafes to adopt the name “Saudi Coffee” instead of “Al Arabiya”
Khaled Ali
already
2022-01-30

The Ministry of Commerce has asked all restaurants, cafes and roasters in the Kingdom, to adopt the name “Saudi coffee” instead of “Arabic coffee”, in naming and describing this type of product.

The Federation of Saudi Chambers issued a circular to all concerned parties to adopt the name “Saudi coffee” instead of “Arabic coffee” in the list of products it offers to its customers, and assure them not to use it as a trade name or trademark.

Last year, the Ministry of Culture announced the launch of an initiative and the designation of 2022 as the “Year of Saudi Coffee.” The ministry has allocated an electronic platform for it, including a description of the initiative and its objectives, and guidelines for using the visual identity.

According to a report issued by the Saudi Press Agency “SPA” in December 2021; The volume of Saudi spending on the purchase of ready-made coffee is estimated at more than one billion riyals ($266 million); Meanwhile, the government is making efforts to turn 13 provinces in the country into a source of coffee production.

The Kingdom is ranked among the most coffee consuming countries in the world; The high rate of per capita consumption of coffee in Saudi Arabia.

January 30, 2022 – Jumada al-Thani 27 1443

01:02 PM


The volume of Saudi spending to buy ready-made coffee exceeds one billion riyals annually

The Ministry of Commerce has asked all restaurants, cafes and roasters in the Kingdom, to adopt the name “Saudi coffee” instead of “Arabic coffee”, in naming and describing this type of product.

The Federation of Saudi Chambers issued a circular to all concerned parties to adopt the name “Saudi coffee” instead of “Arabic coffee” in the list of products it offers to its customers, and assure them not to use it as a trade name or trademark.

Last year, the Ministry of Culture announced the launch of an initiative and the designation of 2022 as the “Year of Saudi Coffee.” The ministry has allocated an electronic platform for it, including a description of the initiative and its objectives, and guidelines for using the visual identity.

According to a report issued by the Saudi Press Agency “SPA” in December 2021; The volume of Saudi spending on the purchase of ready-made coffee is estimated at more than one billion riyals ($266 million); Meanwhile, the government is making efforts to turn 13 provinces in the country into a source of coffee production.

The Kingdom is ranked among the most coffee consuming countries in the world; The high rate of per capita consumption of coffee in Saudi Arabia.

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