Both models come with a new, die-cut design with a Super Retina XDR display enhanced with ProMotion technology that features an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.
The Pro camera system is also experiencing its biggest evolution ever, with new Ultra Wide, Wide and Telephoto cameras that capture stunning photos and videos, powered by the unmatched performance of the A15 Bionic chip, which is way ahead of its leading competitors.
These technologies enable amazing new photo-taking capabilities not available on the iPhone before, such as macro shooting with the Ultra Wide camera, 2.2x better low-light performance with the new Wide camera, and new algorithmic shooting features such as photographic modes to customize the look of photos in Camera app, Night mode now available on both models on all cameras.
Video shooting takes a huge leap by introducing cinematic mode for superb transition depth of field, macro photography, fast and slow motion video recording, and better low-light performance.
Both models offer a fully professional shooting experience with Dolby Vision, and ProRes is only available on iPhones.
iPhone 13 Pro and iPhone 13 Pro Max feature 5G technology with more bands for better coverage, as well as significant battery life improvements. iPhone Pro Max has the longest battery life ever, along with a new storage capacity of 1TB, and the Ceramic Shield front, which is Stronger than any smart phone’s glass.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four colors, including Dark Grey, Gold, Silver and the all-new Sierra Blue.
Apple said pre-orders begin Friday, September 17, and availability begins Friday, September 24.
The most advanced cameras ever in an iPhone
Apple said that the iPhone 13 Pro family has the best camera system ever in the iPhone due to the presence of new sensors and lenses in all three rear cameras, which are optimized to work seamlessly with iOS 15 driven by the power of the Image Signal Processor (ISP) in the A15 Bionic chip to improve noise reduction. color matching.
The all-new Wide Camera features a larger sensor with a pixel size of 1.9μm, the largest ever in an iPhone, resulting in less noise and faster shutter speeds to suit different lighting conditions, for more detailed images.
And when the Wide Camera on iPhone 13 Pro and iPhone 13 Pro Max combines with a wider aperture of ƒ/1.5, it delivers massive low-light performance up to 2.2x better when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max.
And optical image stabilization with sensor-moving technology, unique to iPhone, is available on both models, which mounts the sensor instead of the lens so photos are smooth and videos are stable even when the user moves.
The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, delivering a 92% improvement in low light conditions, for brighter, clearer portraits.
The company added that the new lens design and lens autofocus capability first available on the iPhone’s Ultra Wide camera, along with cutting-edge software, opens the doors to something that hasn’t been possible before on iPhone: macro photography.
Users can take sharper and more impressive photos as subjects appear larger thanks to zooming in on subjects with a minimum focus distance of 2cm.
The macro shooting feature also includes video shooting, including slow motion shooting and fast shooting.
iPhone 13 Pro and iPhone 13 Pro Max also feature a new telephoto camera with a focal length of 77mm that allows users to get closer to their subjects while recording video and get more classic framed photos, providing a 3x optical zoom range, for a total optical zoom range 6x in system cameras.
All-new camera features on iPhone 13 Pro and iPhone 13 Pro Max are powered by the faster Neural Engine in the A15 Bionic chip, a new image signal processor, and advances in computational imaging.
Photographic Styles allows users to use their personal shooting preferences with every photo they take while still taking advantage of Apple’s multi-frame image processing.
Other than a simple filter, preset preferences customized across the scenes and people being filmed intelligently apply the right adjustments to different parts of the image to ensure important elements, such as different skin tones, are preserved.
Apple added, for the first time, Night Mode in all iPhone 13 Pro and iPhone 13 Pro Max cameras, including the telephoto camera, and with the Smart HDR 4 feature, users can expect to get improvements in color, contrast, and lighting elements, including in group photos or difficult lighting conditions. , which makes the images more realistic.
iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.
A quantum leap in video shooting on smartphones
Apple said that Cinematic Mode on the iPhone comes after extensive study of cinematography and the powerful utilization of focus shifting to allow capturing videos of people, pets, and objects with great depth effect with autofocus changes, so that anyone can shoot cinematic-level, even if they’re not a professional director. .
To enjoy a great level of creative control, focus can be changed during and after shooting, and users can also adjust the level of bokeh effect in Photos and iMovie for iOS, and soon in iMovie for macOS and Final Cut Pro, making this family of iPhones the only ones able to edit Depth of field effect in videos even after recording.
She notes that thanks to the A15 Bionic chip and advanced algorithmic machine learning analytics, Cinema Mode can record in Dolby Vision format with HDR clarity.
iPhone 13 Pro and iPhone 13 Pro Max introduce ProRes2, a video codec widely used as the final format for commercials, feature films and broadcast shows, to deliver higher color accuracy and lower compression.
And all these powerful professional jobs are powered by a new camera design, advanced video encoders and decoders in the A15 Bionic chip and flash drives.
Al Shukra said that the iPhone is the only smartphone in the world that provides all the steps needed to produce great videos, from shooting to editing and sharing in Dolby Vision or ProRes format.
A15 Bionic chip with 5-core GPU
Apple said the A15 Bionic chip in the iPhone 13 Pro lineup is even more advanced, delivering incredible power and efficiency, and facilitating amazing new screen, camera and video features that weren’t previously possible on iPhone.
Thanks to 5nm process technology, the A15 Bionic, the fastest chip in a smartphone, features a new 5-core GPU in the Pro family that delivers the fastest graphics performance ever in a smartphone, beating leading competitors at up to 50 speeds % more, and is ideal for video and gaming applications that require powerful performance and a new set of camera features.
And the new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50% faster than its competitors, and handles demanding tasks smoothly and efficiently.
The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party app experiences, as well as features like Live Text in the Camera app with iOS 15. Key advances in the new generation of Android Image Signal Processor Improvements in noise reduction and better color matching.
Super Retina XDR display with ProMotion: a brighter, more responsive display
The company added that the iPhone 13 Pro and iPhone 13 Pro Max feature the most advanced display in an iPhone ever, a Super Retina XDR display with ProMotion technology that supports an adaptive refresh rate between 10Hz and 120Hz that provides fast frame rates when the user needs it, while preserving battery life when The user does not need it.
The new 6.1-inch and 6.7-inch Smart Display4 takes advantage of a more efficient OLED panel, the new screen engine in the A15 Bionic chip, faster GPU performance, and the always-on Shared Touch processor, and is designed to work with iOS 15 to feel fast. Bigger and more responsive in gestures, animations, and activities like enjoying games.
Apple said that the screen is the brightest in an iPhone ever, with the maximum brightness outside increasing by 25% to 1,000 nits, so users can enjoy an amazing degree of accuracy, color and contrast, whether they are browsing the web or watching HDR videos. .
All-new design with durability, and a quantum leap in battery life
Apple said the all-new Pro family features a premium, flat-edged design made of exceptional materials, including the premium-grade surgical-grade stainless steel body, an elegant finish that’s resistant to corrosion and scratches, and a matte composite glass back.
Both models are available in four stunning colors, including the all-new Sierra Blue, with the surface treated with multiple layers of ceramic and metal with a nanometer precision, for a stunning yet durable exterior look.
According to Apple, the Ceramic Shield interface protects the iPhone 13 Pro and iPhone 13 Pro Max, a protection layer that is unique to iPhones and is stronger than the glass of any smart phone, providing amazing durability and protection for the device in the event of a fall.
And since the space needed to accommodate the TrueDepth camera system is reduced by 20%, this has made room for more screen space on both models, while maintaining innovative technology such as Face ID.
The rear camera system is redesigned with a beautiful stainless steel bezel surrounding each lens that features a sapphire crystal cover, and the Pro family is designed to protect against well-known spills, with an industry-leading water resistance rating of IP68.5 .
Inside, the A15 Bionic chip, along with more energy-efficient components, a larger battery, and improvements in power consumption thanks to tight integration between hardware and software, deliver incredible all-day battery life for the Pro models, and iPhone 13 Pro Max boasts battery life. The longest iPhone ever.
The iPhone 13 Pro battery lasts an extra 1.5 hours per day compared to the iPhone 12 Pro battery, while the iPhone 13 Pro Max battery lasts up to 2.5 hours per day than the iPhone 12 Pro Max battery.
5G experiences in more places
The company said that the world is rapidly moving towards the use of 5G networks and the iPhone offers an advanced 5G experience, changing the way users communicate, share and enjoy content.
The iPhone 13 Pro’s component design features more 5G bands, allowing it to operate in more places on the 5G network for greater coverage and higher performance.
By the end of 2021, support for 5G on iPhone will double worldwide, with more than 200 carriers worldwide and in 60 countries and regions.
Users can enjoy higher quality online video streaming on their favorite platforms, more competitive multiplayer gaming experience, faster download and upload speeds, and much more.
And with iOS 15, SharePlay8 on 5G will unlock powerful shared experiences like watching HDR movies or TV shows on the go in sync with friends during FaceTime calls. And Smart Data Mode will intelligently preserve battery life by automatically switching iPhone to LTE when 5G speeds are not needed.
The devices come with a system that enhances the iPhone experience by providing new ways to stay connected and powerful features that help users focus, explore, and do more with on-device smart technology.
FaceTime calls feel more automated with spatial audio and a new Portrait mode, and new focus features help users reduce distraction.
Notifications have also been redesigned, and Live Text uses on-device smart technology to recognize texts within images and allow users to take whatever action they want on them. Apple Maps introduces great new ways to navigate and explore the world with a new 3D city driving experience, and gives them walking instructions using augmented reality.
The Weather app has been redesigned to offer full-screen maps and more weather graphs, and the Wallet app adds support for home keys, new privacy controls in Siri, Mail, and more places within the system to protect user information.
iPhone and the environment
The company said that the iPhone 13 Pro and iPhone 13 Pro Max were designed to reduce their environmental impact, and this includes the use of 100% recycled rare earth elements in magnetic parts such as those used in MagSafe, and the use of 100% recycled tin in the soldering of main circuit boards. And for the first time to solder the battery management unit.
Both models use 100% recycled gold to coat the main circuit board and wire in the front and rear cameras.
The packaging has been redesigned to eliminate the outer plastic wrap, saving 600 metric tons of plastic and bringing Apple closer to achieving its goal of eliminating plastic completely from all packaging by 2025.
Today, Apple is carbon-neutral in its global operations, and by 2030 it plans to reduce its net climate impact to zero across all of its business, which includes the manufacturing supply chain and all product life cycles, the company said.
This means that every Apple device sold will be 100% carbon-neutral, from component manufacturing, assembly, transportation, customer use, and shipping, to recycling and material recovery.
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