Google confirms: SEO added value for very long title tags in...

SEOs shouldn’t think about the length of the titles

In the hangout, which was also attended by Googlers John Mueller and Martin Splitt Gary Illyes to Mueller at this point his answer. Shortly afterwards, he explains why the length of the title tags is not that important to Google.

Try to keep it precise to the page, but I would not think too much about how long it is and whether it’s long enough or way too long. If it fills out your screen, then it’s too long. But if it’s just like one sentence, that fits on one line or two lines, you won’t get a manual action for it.

Accordingly, titles that are shown cut off in the SERPs on Google can also be relevant for the SEO of a page.

Even titles that are not completely displayed in the search can have SEO added value, Screenshot Google

SEO expert Barry Schwartz at Search Engine Roundtable also reported on these tips from Gary Illyes and also explains that the length of a snippet on Google is not related to what Google uses to rank the page.

Google has already repeated several times that the length of the title tags does not play a major role in SEO terms. Provided that the titles are also relevant to searchers. Therefore, the statement is not surprising, but it can show SEOs once again that well-labeled content is one of the most important factors in ranking for Google. How you can create good titles and snippets for search results, Google explains in detail with documentation in Google Search Central.

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