“I have never allowed FIFA or the FIFPro (players union) to make money off my back. Someone has made a lot of money on my name and face over the years without my permission. Time to find out,” Ibrahimovic wrote yesterday. Twitter.
The latter is exactly what we did. Starting with EA Sports, the developer of FIFA games. “We have been working with federations, teams and individuals for many years to acquire the rights to the likenesses of players in our game. One of them is the global players’ union FIFPro and its local chapters,” EA Sports said in an official statement.
In Belgium there is no local players union and the negotiations all run through the Pro League. “EA Sports collectively purchases the rights for the logos, names, shirts, faces, etc. of all Belgian professional clubs from the Pro League,” says Stijn Jacobs, who manages everything related to e-sports as an external consultant for the Pro League.
The clubs are getting a share of the collective cake. In Italy, where Ibrahimovic plays, there is a local union. The only difference is that the players’ union and the professional clubs also have to find a deal among themselves about a division of the money that the game developer pays.
“I didn’t think I was a member of (players’ union) FIFPro and if I am, it somehow happened without my being aware of it,” Zlatan Ibrahimovic writes.
In doing so, he actually indicates his own ignorance. At EA Sports they also refer to a deal with his club AC Milan. Zlatan may be confusing some things.
“There is a difference between individual rights and collective rights,” says Stijn Jacobs. “When Eden Hazard was on the cover of the game in 2020, he’d struck that deal individually. Juventus also struck an individual deal with Konami (the developer of Pro Evolution Soccer, PES), EA Sports’ competitor. another name in FIFA. “
“Federation and leagues make collective deals. Don’t just think of games, but also of Panini or other sponsors. A typical feature is that players may not be used in isolation. For example, they must be shown together with 4 or 5 together.”
“I don’t think EA Sports is shivering now because they made a mistake. At Zlatan, his portrait rights will be clearly regulated in his contract.
Jacobs does not want to comment on how much money such collective contracts can generate in competitions. However, there is a distribution key based on the size of the competition, the country and the amount of games sold. “There is a big difference between the Pro League and the Premier League.”
In addition to the Pro League, EA Sports also concluded a separate deal with the Belgian Football Association about the national team.
“A license is being taken out to use the logo, the shirts and the player names. We never received an application for their faces, but the developers got it through the competitions”, says Pierre Cornez of the KBVB.
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