Apple is shifting its efforts to develop a search engine that can offer users an alternative to Google, according to a Financial Times report.
The first buds of this effort are already visible in the latest version of iOS 14: Whereas in the past any search done through the operating system was actually routed to Google’s servers, now Apple first displays its own search results immediately after typing. Few have noticed the change, which is actually an encouraging sign for Apple. This is a kind of proof that the company is capable of developing an independent search technology that will not make users immediately search for ways to return to Google.
In addition, it seems that the activity of Apple’s Web Crawler, “Applebot” by name, has increased very recently. This too is a sign of an increased effort on the part of Apple to build a large and comprehensive database of websites, in order to be able to provide users with relevant search results. Recall that already in 2018, Apple managed to transfer to its ranks a number of key figures from Google, including John Giannandrea who was the head of the development team of the popular search engine.
Why is Apple now investing in the development of a standalone search engine? Beyond the constant rivalry between the two companies, commentators in the field attach great importance to the antitrust lawsuit recently filed against Google in the US. By default, searching the web on iPhones. If as a result of the lawsuit, Apple could not continue to rely on Google’s services, it makes sense that the company would want to develop its own solution.
*The article has been translated based on the content of Source link by https://www.tgspot.co.il/apple-develops-alternative-to-google-search/
. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!
These were the details of the news Apple is working on a search engine that will compete with... for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.
It is also worth noting that the original news has been published and is available at news1.news and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.