In-room cinema in one of its darkest hours | Movie...

In-room cinema in one of its darkest hours | Movie...
In-room cinema in one of its darkest hours | Movie...

Times are not easy for those who like to spend time in a dark room watching a movie surrounded by other human beings – and above all for those who live on this business. We have not yet reached the end of 2020, but analysts at the London consultancy Omdia, cited by the magazine Variety, already point to a 60-70% drop in movie theater income, with losses in the order of 20 to 31 billion dollars (17 to 26.5 billion euros). Here, Nos, the largest exhibitor and distributor in the country, admits a 70% drop. Going to the cinema seems like an endangered experience, and it is increasingly likely that, even after the pandemic has passed, nothing will be as it was before.

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