The Maldives is characterized by being one of the most famous tourist places around the world that attracts tourists to spend quality time in a quiet atmosphere, in addition to being a destination for newlyweds in particular to spend their honeymoon, and during a visit to the Maldives you will find what is known as loyalty programs for travelers at hotels and airlines, which It is expected that not only this scope is limited, but the Maldives is set to become the first country in the world to introduce a hospitality loyalty program..
It was said that a program “Maldives Border Miles” It will consist of 3 levels, namely:“Abaarana” Golden, and“Among” Silver, and“Aida” Bronze), and these names come from the main local language of these islands which are located in the Indian Ocean, namely “Divehi”.
In this context, issued an account “Maldives Immigration” – It is an official Twitter account run by the government – an advertisement on September 28 stating that “Maldives Border Miles” It is a “loyalty program consisting of 3 levels for tourists, and tourists will earn points based on the number of visits and length of stay, and additional points will be awarded for visits to celebrate special occasions.”
But, how will travelers respond to this initiative, which is the first of its kind ?, It is indicated here that the new initiative will depend on the state of global travel after the “Covid-19” pandemic, as the Maldives, whose economy depends on the tourism and hospitality sectors, was among the first Asian countries reopened their borders, and visitors began to slowly return in July.
A travel expert believes the idea may have long-term potential, said the company founder “Scott’s Cheap Flights”Scott Keys forCNN“, It may be the most innovative program by a tourism board of any country since the free stopover program on the way to Iceland. (free stopover en route to Europe).
“Most tourism boards focus only on attractive advertising campaigns … but this campaign from the Maldives is new and unique,” Keys said, while a representative of the National Tourism Council in the Maldives said CNN The program will be implemented in December of 2020.
It is not clear until now what kinds of privileges travelers will obtain from these three levels, and how the points will be collected, and the Maldives is not the only destination that has resorted to innovation in light of the global Corona pandemic crisis, for example, the islands of Angela, Barbados, Caribbean Aruba is extended visas for people looking for a nicer place to work remotely.
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