The new Mr. Tequila is …
With a fortune of $ 300 million and seven Mr. Olympia titles, one could actually retire. But: no limits for the “Terminator”! Arnold Schwarzenegger (73) has now invested together with NBA star LeBron James (35) in the tequila and mezcal brand “Lobos 1707”.
Both stars have previously invested in other companies together. The business is also supported by Dia Simms. She already helped Sean Combs (51) to build up his own vodka brand “Cîroc”.
With the new investment, the two superstars are joining numerous celebrities who have invested in alcohol brands or who have founded them and thus amassed half a fortune.
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Michael Jordan (57) and his partners have worked for years to develop the Tequila “Cincoro”. There is even a luxury version for $ 1,600 a bottle.
The former power couple Brad Pitt (56) and Angelina Jolie (45) have been co-owners of the rosé company with the Perrin family since 2012 and have already produced many award-winning wines. Despite the separation, the couple continue to work together. They recently brought out a $ 390 rose champagne called “Fleur de Miraval”.
“Miraval is not a ‘celebrity’ wine to me,” Brad Pitt said before the sale. “Above all, it is a wonderful, extraordinary property that I fell in love with and that I continue to invest in to make it one of the most beautiful properties in Provence.”
Pioneer Sean Combs alias “P.Diddy” entered the alcohol business in 2007. He became a partner in the vodka brand “Ciroc”. After only two years, according to Forbes, sales increased from 60,000 to 400,000 boxes. Music is now just a part-time job for him.
In 2013, George Clooney (59) founded the tequila brand “Casamigos” together with the husband of Cindy Crawford (54) and another friend. Only four years later it was bought by the British beverage manufacturer “Diageo” for a mere 700 million US dollars.
But there is also “Made in Germany” among the prominent Booze sellers. Rapper Bonez MC (34) from the “187 Strassenbande” and RAF Camora (36) launched their own vodka in 2019. As it should be for rappers: “Carnival Vodka” is printed with a half-naked samba dancer under colorful palm trees.
With rapper colleague Maxwell (26), they really beat the drum on social media. In an Instagram story, Maxwell started and tried to empty a full carnival bottle on ex. “Wow, Digga, pretty mild, Digga, in the finish”. Halfway through, he stopped for a moment and then finished the bottle. Then cheers!
Also new: Dwayne “The Rock” Johnson. At the beginning of the year, the action star launched his own tequila brand and fulfilled a great dream: “After years of hard work, this blessing is really a dream come true, but this is just the beginning and there is still a lot to do. I and my team are committed to bringing you the best tequila because quality and heritage are most important ”.
He regularly re-posts fans celebrating his tequila on Instagram. Good Marketing or Good Taste? Who knows …
But not only men can do hard things. Actress Kate Hudson (44) launched King St. Vodka in 2019. The healthy alcohol variant. It is distilled seven times in small quantities in sunny Santa Barbara, is gluten-free and with alkaline water. And still a pretty good “dirty martini” in the end.
These stars always have reasons to toast. With their high-proof businesses, they collect millions outside of Hollywood …
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