Social media giant Facebook announced Monday the acquisition of Kustomer, a startup specializing in customer service platforms and chatbot computer programs that automate conversations on specific topics.
LThe transaction would be valued at just over $ 1 billion, reports the Wall Street Journal, citing sources familiar with the matter.
Kustomer, whose technology takes conversations from different channels and puts them on a single screen, was valued at $ 710 million in a private funding round about a year ago.
By integrating Kustomer, Facebook will provide more functionality to small businesses that use its service to advertise and sell products to close sales through social network services. This should lead these companies to spend more on Facebook ads, which account for nearly 99% of the web giant’s revenue.
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