Delek Israel and Bank Hapoalim’s bit payments app collaborate through a dedicated app, through which Delek customers will be able to pay at gas stations and convenience stores Mint.
Delek has a deployment of about 250 stations, in 200 of them from Mint stores. Beyond the means of payment, the app will be a customer club whose members can accumulate benefits, including 10 cents per liter (the accumulation is possible up to NIS 30 for refueling), accumulation of 10% of the purchase value in mint stores for realization (up to NIS 50 for realization over a period of 4 months).
Recall that payment through the app is also possible for refuelers at Paz stations and Yellow convenience stores, including the accumulation of similar benefits. Sonol also has a dedicated app for paying for refueling or shopping at convenience stores through which users accrue benefits.
According to Boaz Chechik, CEO of Delek Israel, “Every month we meet 3.5 million vehicles that enter the gas station, of which about 1.6 million customers enter the store. The goal of the customer club is to improve the customer experience through in-depth study of customer needs. The digital wallet will allow us to deepen the relationship with the customer and create collaborations and rituals with our business partners, including food suppliers. “
Golan Sherman, Deputy CEO and Head of Innovation and Strategy at Bank Hapoalim, said that “bit, the pioneer of the payment revolution between people, is currently used by more and more companies and businesses in the worlds of insurance, pension, food, retail, automotive, and henceforth also fuel. “.
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