Stop calling speculoos biscuits and pasta from Lotus Bakeries. From next year they will be called Biscoff, just like abroad. But many fans do not like the change of name and loudly express their dissatisfaction with the disappointment of this “cultural heritage”. Flemish people are stubborn enough to keep calling the biscuit speculoos, according to brand strategist Stef Verbeeck.
“That they call it what they want abroad, here it is speculoos.” Or: “No more respect for cultural heritage.” And still: “Then we don’t eat any more with our coffee.” From the responses to social …
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