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Atari’s mini-console will offer access to more than a hundred of the company’s classic video games such as pong, alongside new games designed for the console. It will be connected to the network to allow gamers to buy products using dedicated Atari coins to be launched later this month.
“We have a brand and we have consumers who admire it – I think we can attract attention.”
Atari’s new game console Photo: Atari
In addition, on October 29, the Bitcoin.com cryptocurrency exchange will launch Atari coins with a total value of one million dollars, at a price of 25 cents per coin. The coins, intended for investors outside the US for regulatory reasons, will be used for in-game purchases, and if Atari’s attempt to create a standard currency for the industry succeeds they will expand from there to the whole gaming world. Cryptocurrencies, however, are not yet close to being realized, according to Chesneys.
Atari’s move is part of Chesnes’ attempt to revive the company and make it relevant today. Chesneys was appointed CEO of the company in 2007 and rescued it from bankruptcy in 2013.
Although it has raised generations of computer gamers, today Atari is a tiny company with only about twenty employees. Its shares traded on the Paris Stock Exchange fell below fifty cents in 2018 and have not risen from there since.
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