Dubai: “Dragon Mart” launches a virtual platform for expanding “e-commerce”

          It aims to connect retailers with consumers in the UAE and beyond            

Malls and retail centers in Dubai are looking to enter the e-commerce market by displaying their products through virtual platforms to expand and reach a larger segment of consumers. The UAE Dragon Market announced the launch of a website to allow companies and merchants working with it to display their products via the Internet.

The information released today said that the strategic initiative between Nakheel Malls, the retail arm of Nakheel Real Estate, and Ports World, which aims to enable trade flow around the world, will have a positive impact and give a strong impetus to the retail trade in the region.

It will add the new platform between companies, businesses and consumers in Dubai in terms of diversity, standard, cost and volume across the Internet. The new e-commerce platform will use digital transformation to connect retailers in Dragon Market with consumers across the UAE and abroad.

“The expansion of the Dragon Market to include the Internet makes Nakheel Malls a leading position in the field of e-commerce and is in line with Dubai’s innovation agenda, at a time when the race towards digital transformation is accelerating at record rates,” said Mohamed Al-Shaibani, Chairman of Nakheel. . He continued: “The launch of the site confirms our commitment to identifying ways to enhance the ease of doing business across the retail sector, as well as encouraging comprehensive competitiveness and sustainable growth for Dubai. We are also happy to unify our efforts and in constructive cooperation with DP World as an extension of our strong strategic partnership to launch the new platform.” .

For his part, Sultan Bin Sulayem, Chairman and CEO of DP World, said: “The new electronic platform represents another major initiative to accelerate the process of digital transformation and support government-led e-commerce initiatives. We consider the creation and use of digital platforms a prerequisite for Meet the requirements of e-commerce societies in the twenty-first century ».

Bin Sulayem added: “By using our global digital innovations and logistical services provided in Dubai, we are achieving great benefits that benefit consumers and small and medium-sized companies in the country, as our vision revolves around smart logistics services, reducing costs and creating value, and therefore, the new platform will Contribute to achieving this vision ».

The statement issued today stated that it is also expected that the small and medium-sized companies sector in the UAE will benefit from a platform in light of the shifts in consumer trends towards e-commerce, as more than 30 percent of the products and goods purchased from the Dragon Market are closely related. Directly with small and medium business owners. Therefore, the business sector in various parts of the Emirates, such as restaurants, for example, will have the ability to order necessary supplies such as coffee filters, utensils, etc., directly through the platform, which will improve the ease of doing business at the state level in general.

The online platform provides the ability for users to sort and explore the products on the Dragon Market with more than 35,000 products across 11 high-level categories, with a focus on the most popular categories, including household items, toys, electronics, fashion and other important commodities.

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